Day 2 Of The New Star-Advertiser

·By John Temple

Tuesdays are tough days for most newspapers. Which businesses want to advertise on a Tuesday? Not many, without incentives from a publisher, it appears.

It’s too early to judge the Star-Advertiser’s advertising situation. But let’s put it this way, on Day 2 the new paper has a lot of open pages without advertising. To the owner’s credit, the paper is bigger than the Advertiser was. He’s giving readers more news. But he almost has no choice, because he needs to send a message to readers and advertisers about the new publication.