Selling Local Food — Shoppers Not Always Willing to Pay the Price10/06/2010
Editor's Note: This is Part 1 of a three-part series on food production in Hawaii. Parts 2 and 3 will cover food in public schools and the challenges facing island farmers. It stems from the experience this reporter shared in a diary of his attempt to meet the Kanu Hawaii Eat Local Challenge.
Hawaii's consumers are looking for locally-grown food options, and they're finding them where they've always gotten their food: the supermarket.
Grocery stores, historically in the business of importing food from the mainland or Asia, are starting to dip their collective toe into a different type of model as the locavore movement has taken hold in the islands.