Japan Disaster Will Cost Hawaii Tourism $200M

Nanea Kalani/Civil Beat

Hawaii tourism officials have put a price tag on how much the catastrophic disasters in Japan will cost the state in lost tourism: $210.5 million. And that's only through June.

Japanese visitor arrivals plummeted immediately following the March 10 earthquake and tsunami. The Hawaii Tourism Authority on Wednesday approved a $3.05 million marketing blitz targeting other markets to help make up the loss.

The so-called "recovery strategy" targets visitor markets on the U.S. West Coast and in Korea, China and Australia to help the state reach its goal of $12.07 billion in total visitor spending and 7.3 million arrivals for the 2011 calendar year.

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