Ongoing Series { Who's Buying Political Ads in Hawaii

The Public File: Hirono Spends $69,000 on Ads

Alia Wong/Civil Beat

After a five-month hiatus from the airwaves, U.S. Senate candidate Mazie Hirono this week bought a hefty batch of political TV ads, according to Civil Beat’s most recent look at the public files.

Hirono spent about $69,000 on ad time, making her this week’s biggest spender.

She bought 245 one-minute-long spots on all the local broadcast stations and Oceanic Time Warner cable networks such as CNN, MSNBC and USA.

Civil Beat each week has been visiting local broadcast stations to look at their political files. Every station is by law required to keep a public file with documents showing which political candidates and independent expenditure committees have bought ad time and for how much.

For now, those contracts — with the exception of those with Time Warner Cable — are only available as hard copies at each station. But affiliates of the country's four major networks will be required to post that information online starting Aug. 2 should the Federal Communications Commission (FCC)'s new ruling go into effect. The National Association of Broadcasters on Tuesday filed an emergency motion with the U.S. Court of Appeals for the District of Columbia asking that the rule not be implemented.

Other Ad-Time Purchases

The next biggest spenders this week were 2nd Congressional District Democratic candidates Tulsi Gabbard and Mufi Hannemann.

Gabbard spent $33,500 on 110 spots on KITV and KITV subsidiary MeTV that are scheduled to air through the Aug. 11 primary elections. Her two MeTV spots cost her $400 each and will air during the keiki hula competition in early August.

It remains to be seen whether Gabbard’s and others’ current contracts with KITV will change due to the station’s "blackout" on Oceanic Time Warner.

As of this week, Gabbard has doled out a total of at least $144,000 on ad time.

Hannemann bought 133 spots on all the local broadcast stations. Those spots, which cost him about $34,000, have been airing this week.

Former governor Ben Cayetano was the only mayoral candidate to spend more this week than last. He bought 116 spots on all the local broadcast stations and Oceanic cable networks that have been airing this week. Those spots cost him $26,500.

As of this week, Cayetano has spent a total of roughly $75,000 airing his anti-rail commercial.

Mayor Peter Carlisle spent $25,000 on 165 spots on KFVE, KGMB and cable networks such as Bravo, ESPN and the Food Network. That’s less than half the amount he spent last week.

Carlisle as of Wednesday has spent a total of at least $256,000 — more than any other mayoral contender.

Former city managing director Kirk Caldwell spent $14,330 on 74 spots that have been airing this week on KHON, KITV, KFVE and KHNL. He has spent $73,000 on ad time.

Republican U.S. Senate candidate Linda Lingle’s ad buys are still slowing down compared to a few weeks ago. She bought 130 spots on KITV and various cable networks for about $27,600 that will air through the end of this month. She’s also continuing to pay $2,500 a week for her cable channel LL2012. As of this week, Lingle has spent a total of more than $300,000 on ad time.

The Pacific Resource Partnership, a pro-rail, anti-Cayetano lobbying group that represents the local carpenters union, spent another $14,125 this week. The group bought 20 spots on KHON, KITV and KGMB. (Some of those buys include amendments to contracts from last week.) The PAC as of this week has spent more than $520,000 total, making it the biggest buyer this election season.

Candidates and PACs spent roughly $243,600 on ad time this week. Total spending for the election season is at least $2,622,000. Slightly less than half of that money, or $1,265,000, was spent by independent expenditure committees.


DISCUSSION: What do you think about what political campaigns and action committees have spent on ad time so far this election season?


Play the new Facebook game, Our Hawaiian Spring, developed in conjunction with the University of Hawaii Professional Assembly, and get engaged in this year's elections. Learn about the candidates and their issues. Have fun. And vote on Aug. 11!


Here are this week's spending reports. They are organized by candidate and independent expenditure group:

Kirk Caldwell

Peter Carlisle

Ben Cayetano

Tulsi Gabbard

Mufi Hannemann

Mazie Hirono

Linda Lingle

Pacific Resource Partnership

Loading
Discussion
Have feedback? Suggestions?