Hawaii Gov: Let's Bring Back 'Aloha Friday'

Chad Blair/Civil Beat

Wearing a purple aloha shirt given to him by former Gov. George Ariyoshi, Gov. Neil Abercrombie on Friday said he hoped residents would revive the Aloha Friday tradition of donning aloha shirts and muumuu.

The custom has kind of "slipped away," Abercrombie said. "Yes, there is a business side, a cultural side, and a legacy too. But it is actually enshrined in our statutes."

Instead, we have "casual Friday," he said, but with none of the same aloha.

Joined by business and fashion industry representatives at Washington Place, the governor also proclaimed 2011 the "75th Anniversary of the Aloha Shirt."

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