The Star-Advertiser's Feeble Circulation Boast

The Honolulu Star-Advertiser says its print circulation remains steady and is higher than either of the city's two papers "before" they became one.

Even if true — and yes, the numbers are higher than before consolidation — is that something to boast about?

When a city goes from two papers to one, you'd expect that the circulation of the new paper would be higher than the circulation of either paper alone before they consolidated. That's what happened in Denver, where I was editor and publisher of the Rocky Mountain News, which closed in February 2009.

The Denver Post, the surviving paper, reported that it retained 86 percent of the Rocky's home-delivery customers. Its daily circulation for the first reporting period after it became the city's only paper went from about 210,000 to 340,949.

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