Oahu’s Solar Feeding Frenzy

Blue Planet Foundation

Anyone who knows about the ocean knows what happens after you throw out chum to a nearby shark. More and more sharks show up leading to a bloody feeding frenzy.

We are now witnessing such a feeding frenzy in the solar electric, or photovoltaic (PV), world on O’ahu. Residential and commercial demand for PV systems has taken off dramatically across the state these past several years with O’ahu leading the way in what has become a ferocious and ultimately unsustainable competition for sales and market share.

Over the first six months of 2012, 114 different companies pulled over 5,000 PV electrical permits according to data from the City and County of Honolulu Department of Planning and Permitting.

Ten years ago one could count the number of PV providers on the island on one, maybe two hands. Now, new entrants—both local and from the Mainland—are popping up every month. Radio and television blurbs and expensive full-color, full-page ads in the state’s newspapers are being taken out by solar companies claiming, among other things, that they’re no. 1, the best, biggest, most popular, most experienced, most reliable, best positioned to be around in the long-run, most local and most professional. Call or email us today! The hype, spin and sales spiel has become so thick as to resemble a very voggy day in Kona.

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